Martin Sims started out in the field of guitar customisation in 1992 and set up his custom guitar shop in 1994. Since then he has worked with many of the world’s most talented guitarists including Keith Richards, David Gilmour, Brian May, Mark King, John Paul Jones, Hank Marvin, Brian Molko, Bono, Amy Winehouse, Kelly Jones, Bryan Adams, Norman Watt-Roy, Simon Neil, Aziz Ibrahim and Steve Vai as well as being the go to guitar customiser for many worthy charities and music shows.
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